Marketing is a core business process that helps companies develop strong
relationships with consumers. Understanding its function will help you
better understand the relationship that companies need to build with
their customers, how they do it, and the impact these activities can
have on a company’s bottom line. In this course, you’ll learn about
marketing as a key business process, its link to overall corporate
strategy, and how online and social media marketing is changing the face
of marketing by bringing companies and customers closer together. The
importance of marketing planning is also discussed including careful
consideration of key concepts such as segmentation, targeting and
positioning. Finally, you’ll learn about the traditional and modern
marketing mixes.
The Basics of Marketing
- match business styles to the underlying principles that guide decision making
- identify the key objectives of the marketing function in organizations
- identify the key characteristics of online marketing
- recognize descriptions of market segmentation and targeting
- match positioning strategies to their descriptions
- identify elements of the marketing mix
- identify elements of the modern marketing mix
- recognize characteristics of modern marketing
No comments:
Post a Comment